The journey to JEANBAG evolved over many years, you could perhaps say a life-time…
I grew up in a middle-class family, in a house with no waste. Everything was mended, fixed and handed down. Everything on our plates was eaten, we grew some of our food and shopped in bulk. We recycled, made things by hand from scratch—learning new skills and figuring things out—and we appreciated everything we had.
I went on to study art when I finished school and loved every single minute. It taught me to critique, discuss, resolve, adapt, innovate, think outside the square, learn how to communicate my ideas and try new things. And, further my ability to make ‘something’ out of ‘nothing’.
All these skills I’ve been able to use across different aspects of my life. I guess you’d say these early years developed my way of ‘seeing’ and ‘being’ in the world, formed my values and fostered my ability to ‘figure things out’.
It was only a few years ago that I was looking for more meaning in my work and in my life. While I loved telling stories through my artwork and surface designs, I wanted to do something more meaningful. You know, when you do a little soul searching, often the way is shown to you if you’re open to it? Well, that’s exactly what happened. I was looking to do something that could benefit people in a real and tangible way, to make a difference, to help, to serve… And, that’s when I noticed a callout for a local recycling competition… I entered it and created JEANBAG. And, it changed everything.
With a great response to the initial JEANBAG prototype, I was inspired to turn this one idea into a business that would focus on diverting denim waste from landfill. I could make a difference, even if small to start, to my community and to the planet.
It made perfect sense. It was as if all my life experiences to date had brought me to this point. To create something new from something old, to minimise waste, to make something beautiful by hand and to serve and help others by helping our planet. And that’s exactly what we do at JEANBAG: transform denim jeans, too good for landfill, into beautiful and useful products for your home.