How we make JEANBAG.

It takes 20 steps and 15 hours and 7 pairs of denim jeans to make our JEANBAGS.

Our process is testament to our quality craftsmanship and care…


Every JEANBAG product is unique because every pair of jeans we use is different. And, every single product is custom-made using the perfect colour, size and shape of denim fabric from the recycled jeans we have prepared. We sew them ourselves on our beautiful Singer 99K sewing machine, which has been in the family since 1952.
We use high-quality upholstery thread and safety-locking zippers in our JEANBAGS. We also screen print the care instructions on our JEANBAGS by hand using non-toxic, water-based inks. They take time to make. Here’s a little about our process…


We work with great charity organisations with recycling operations like The Endeavour Foundation and the RSPCA to source our recycled denim jeans. We buy their denim jeans, which helps them out. They do a special sort for us to give us the perfect JEANBAG jean: 100% cotton, blue and adult-sized.
They sell us jeans with marks and holes, which they can’t sell, but we can use because we cut those parts out and create something wonderful from what’s left.


Preparation is key to making our JEANBAGS. We need to get our raw materials ship shape. We need to wash them, dry them and press them ready for production. This takes time, but is essential when making something new from something old.


We wash all our recycled denim jeans in cold water with an eco-friendly laundry detergent and eucalyptus oil and then air dry them in the sun. This ensures they are super clean and fresh.


We trim off the cuffs, waistbands and zips from our recycled denim jeans, which we can’t use in our JEANBAG products. For efficiency, we do this a batch at a time and find that a good soundtrack keeps the trimming nice and smooth.


We press the remaining denim fabric with a hot iron ready for production.


We try to use as much of the remaining denim fabric as possible. Where pieces are too small for our Original JEANBAG, we use them in our JEANBAG Bunting. Very little is wasted, after all, the goal is to keep denim out of landfill, not put it back in.


We love to support other local businesses and work with a professional embroiderer to create our JEANBAG branded labels. We provide them with freshly cut pieces of recycled denim in just the right shade. We think there is something honest and tangible in a label that is tactile and individually crafted.


We fully integrate our care instructions into our JEANBAGS. We think this looks much better than a plain old sewn-in label and hope it inspires you to read how to care for your JEANBAG. That’s why we decided to print them directly onto the denim pieces that form the very fabric of our JEANBAGS. We consider it a design detail and we think it’s fun. We use water-based, non-toxic ink. We print by hand and we heat-set every one with a hot iron. It’s extra work, but we believe it’s worth it.


The word ‘warning’ sounds scary, but it’s really about your safety, which we take very seriously. We comply with the rigorous Australian Safety Standards for beanbags and sew a mandatory warning label to every JEANBAG product requiring bead filling. It’s right next to the safety-locking zipper, exactly where it should be. Printed on 100% cotton, they’re as nice as we think a standard warning label can be.


We pin together our recycled denim pieces and this is where we get to have fun with our composition. The pattern is slowly revealed as we build our denim panels with the size, shape and colour of each denim piece locking together like a jigsaw puzzle. It’s quite magical. We incorporate pockets into every JEANBAG so you’ve got somewhere to pop the remote, your phone or hide some snacks. Branded jean labels are removed and lots of pins are used.


Sewing each denim panel takes around two hours and there are two panels in each JEANBAG. We use a good quality upholstery grade thread, sewing two rows of single stitches for strength.


Each JEANBAG features a safety-locking nylon zipper suitable for upholstery application. This zipper should stand up to the sort of pressure placed on the seams and importantly, can’t be opened accidentally by little fingers. This is an Australian Safety Standard requirement. Open the zipper by inserting a paper clip or safety pin into the zipper head, but always remove after closing.


We line our JEANBAGS for added comfort and as an extra precaution against seam breakage, keeping your bead filling totally secure. We use a two-way stretch fabric which allows for a little give and take, making for great lounging around.


This is where we can see your JEANBAG coming together and taking shape. The lining goes in and we stitch up the sides, then top-stitch the ends. We’ve built up serious muscles in these manoeuvres. Patience and attention to detail are key.


This is like putting the icing on the cake. Your JEANBAG is fully formed and now we give it it’s name. This is one of our favourite parts of the handmade process.


Each JEANBAG is unique—just like you. So, we decided we would give every single JEANBAG a unique number to celebrate it’s individuality. We also thought it would be fun to put your unique number to work by entering it in a random selection process in our competitions and giveaways and inviting you to special launch events.


The buck stops with us. We stand behind who we are and the quality of our products. By now, we’ve been checking our work as we go, but we still like to do a final once-over. Your JEANBAG leaves us only when we are 100% satisfied with our workmanship.

18. FOLD

We practise a form of origami we call ‘The JEANBAG Fold’. In order to ship it to you, we fold it into a lovely little parcel ready to go to it’s new home.


Your investment in your JEANBAG means a lot to us. We like to present your JEANBAG to you in the most lovely way, as if you were receiving a gift from a friend. But, while we love beautiful packaging, we are also mindful that it is just that, packaging. So, we use recycled paper and card, 100% cotton tape and cotton stock because we know you’re going to want to recycle on.

20. SHIP

We parcel up your JEANBAG with extra information so you can care for it during its journey with you. But, it’s also where we have to let go—let go of all the work and care we’ve put into making your JEANBAG. We have to say goodbye and wish it well in its new home as it begins making new memories with new friends. This is hard. We’ve loved our time together, but as they say: “Let it go…”.